The UK-based organization, The Women's Communication Centre, conducted The What Women Want Social Survey, one of the largest surveys of British women's opinions ever undertaken. Nearly 10,000 individual women responded to a postcard that simply asked "What do you want?" Using new text-based software, the Centre produced a comprehensive trend survey of the cards covering thirteen chapters and over two hundred subject headings. Values and Visions, the report of the What Women Want Social Survey has transformed the breadth and language of the women's agenda, and engaged a huge number of women and men in an up to date and forward looking gender debate.