Winning the confidence or influence over the general public with positive images of a company or organization.
Public relations first was used as a conscious strategy in the nineteenth century. Techniques were devised to increase sales. Since World War II techniques have increased to include mass media. This strategy is now a structural part of most corporations and election campaigns.
Winning confidence requires a series of techniques designed to convince the public that your activities, products and/or yourself (as in political campaigns) are for the public good. It generally requires a total programme rather than just a public campaign.
Winning confidence gives one a way to let the public know about the qualities of your service. It is an aggressive way to increase your public image.
Public relations can become a selling technique without any reference to actual quality of service.
People should know the real facts not just the company's interpretation of those facts.
Public relations makes direct accountability for goods received and services performed more remote.