This strategy features in the framework of Agenda 21 as formulated at UNCED (Rio de Janeiro, 1992), now coordinated by the United Nations Commission on Sustainable Development and implemented through national and local authorities.
Agenda 21 recommends that governments at the appropriate level, in collaboration with national institutions and interest groups and with the support of regional and international organizations, should launch awareness-raising campaigns to alert and educate people on the importance of integrated land and land resources management and the role that individuals and social groups can play in it. This should be accompanied by provision of the means to adopt improved practices for land use and sustainable management.