1. World problems
  2. Proliferation of advertising

Proliferation of advertising

  • Advertising explosion
  • Advertising clutter
  • Excessive advertising

Nature

Advertising frequently to some types of clients, particularly children, is a highly successful strategy for selling a product. Most European television advertisements to children are food ads, and many of these are for unhealthy foods, such as those high in fat content.

Incidence

In the USA recent studies show that the typical customer is bombarded by 5,000 advertising messages a day, a total of nearly 2 million a year. Consumers remember only 1 to 3% without prompting. The number of ads is expected to increase steadily for the foreseeable future.

Broader

Narrower

Lifestyle branding
Unpresentable

Aggravates

Related

Strategy

Advertising
Yet to rate

Value

Proliferation
Yet to rate
Explosion
Yet to rate
Excess
Yet to rate
Clutter
Yet to rate

Metadata

Database
World problems
Type
(D) Detailed problems
Biological classification
N/A
Subject
  • Communication » Advertising
  • Societal problems » Hazards
  • Societal problems » Proliferation
  • Content quality
    Unpresentable
     Unpresentable
    Language
    English
    1A4N
    D5034
    DOCID
    11450340
    D7NID
    142123
    Last update
    May 20, 2022