Branding is completely saturating our society, especially as they try to sell lifestyles, ideologies and values like a religion that will enhance people's lives. Brands are now so powerful they could be launched without a product.
Lifestyle brands are promoting symbols and ideals, not a reality.
Companies who use lifestyle branding are be prone to using controversial data-gathering techniques verging on manipulation and brainwashing.
Lifestyle branding dilutes the market with similar products and creates more direct competition among cross-category companies.
Focusing on creating an identity and experience through products instead of the products themselves degrades the quality of those products. The importance is on the packaging instead of the substance.
Lifestyle branding is the future of marketing. People don't want specific products anymore they want experiences.
Lifestyle branding is motivating consumers to express themselves and empower themselves to be who they want to be.
Lifestyle branding is encouraging companies to expanding and incorporate new product lines.
By creating experiences and enabling consumers to express themselves, companies are now able to bring awareness to environmentally and socially sound issues.
Lifestyle branding is creating a sense of belonging among their consumers.