Market research subservient to sales

The organs of sales and of sales promotion override and ignore the advice of market research departments. The larger view of client's and society's needs and desires, the competition's weakness and the company's capacities is lost to narrow turnover considerations.

1. Production of non-essentials

1. Proliferation of telemarketing
2. Misapplication of research results
3. Market indicators' exclusion of human requirements
4. Inappropriate institutionalized reward systems
5. Failure of market-led economic recovery
6. Dubious superiority of expensive drugs
7. Denigrating comparative advertising

1. Abusive sales techniques

1. Limited market development

1. Subservience [D]
2. Selfishness