The new western man has been encouraged to be sensitive and caring, to develop his female side. He will share the child-raising and housework, eschew aggression and over-intellectualism. Socially the new man is caught between images of the more conservative "real man" of the enterprise culture - who is able to support his family without relying on unions, special interest groups or the welfare state - and the "social man" with strong group identification and ideals of cooperative capitalism of the labour/socialist side.