Impacting people through the imaginal use of the media. The catalytic effect is to allow each individual to appropriate information.
An integral part of transmitting human wisdom by making available human knowledge, data and wisdom through public education and information.
Tactics include: displays to expose people to various arts; television use to convey specific messages in the most powerful manner; public space as a message medium; imaginal publications to impact in depth all generations; and audio-visual aids to give every individual the opportunity to be informed. An example of this would be a 30-second television spot dealing with world food production levels.