The absence of effective international regulation and standards for unfair trade practices has made it more difficult for countries, particularly the developing countries where domestic regulatory capacity may be weaker, to protect against anti-competitive practices.
European transnational corporations may be negatively affected if there is more effective control over their anti-competitive practices in overseas markets. Alternatively, if a multilateral agreement results in a reduction in anti-competitive practices by government or private business in the markets into which European companies are exporting or investing, there will be a positive impact linked to improved market access.