Regulating unwanted Internet advertising


  • Defining electronic spam

Implementation

In 1999, the European Commission prepared a new directive regulating Internet advertising. Under the terms of the proposal, all member states would have to ensure that consumers can register their names – on so-called opt-out registers – if they do not wish to receive unsolicited commercial offers. Internet service providers would have to monitor these registers on a regular basis, in order to ensure that consumers' wishes are being followed.


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