Reducing lifestyle overdemand on resources

As long a most peoples' primary identity is with the marketplace, the values of expanded production and unlimited consumption will continue to influence personal behaviour. On the other hand, it is likely that the more time people spend in the third sector, both as paid employees and volunteers, the less consumer-oriented they become -- not because they consciously think about their obligations to the planet but, rather, because personal relationships and community bonds replace shopping as a life-fulfilling experience.