Shifting the profit-making and materialistic myth of man to one which incorporates a broad base of concern. The effect is creating a new economic mythology.
An integral part of reviving economic service in a global, broad-based economy in which every individual participates in responsible economic decision-making and new economic life-styles.
Tactics include: futuric living to give man new images of possibility for modes of economic life of the future; global priority to change economic images in accordance with priorities based on global need; societal images to re-style the images of corporate relations in regard to the economic needs of the people; life necessities to re-define the essential needs for a significant life; and profit motives to re-define the aims of economic profit seeking toward the needs of others.