Countries should strive to reduce the rate of death and serious injuries from transport, in particular road traffic accidents, to match or improve on the existing best performance visible in other countries. Nation states should strive to reduce road traffic accidents among pedestrians and cyclists, while at the same time encouraging an increase in the amount of walking and cycling.
Traffic accidents, and in particular road traffic accidents, are a major cause of death and serious injury. However, success in reducing accidents in some countries demonstrates that it is possible to substantially reduce this massive health burden in all countries.