Scientists, scientific institutions, and government agencies need to consider how they can build scientific communication programs that provide both solid technical information and opportunities for input and dialogue with local communities.
Research suggests that public perceptions of science are highly contextual, with people making judgments about the relative trust to be placed in traditional scientific expertise (which often is generated by government institutions) and in local knowledge based in the local context.
The trustworthiness of the person or organization supplying technical information may affect its impact. Several studies have found that the public sees wide differences in the credibility of various institutions on environmental issues. Environmentalists are usually most credible, industry least credible, and government moderately credible.
Folk belief embedded in many parts of the African-American community attributes the AIDS epidemic to a deliberate attempt by the U.S. government to eradicate African-Americans; based on both general and specific instances of racism in the United States. This folk belief persists despite traditional scientific evidence pointing to a more natural origin of the disease.
The lack of a human and cultural message of science has definitely contributed to the estrangement and even the divorce of science from society.
Frequently the public's perception of a possible risk can bring financial ruin even if the facts do not support widespread suspicions.
How an agency behaves (or is reported to behave) is at least as critical for public perceptions of risk and agency performance as what the agency says or is reported to say.