Many rural projects which began their work using subsidies and free services found that villagers in the surrounding villages tended to wait for more handouts rather than acting on their own initiative. The shift to investing more in strengthening people's skills and local organizations rather than in providing subsidies or free services has not been easy. A wide variety of approaches is being used to initiate local enterprises. Sometimes there is an overlooked market for a currently unused skill. A third way to keep income in the area is to process a local agricultural product, locally.