The 21st century will be the century of education, predicted Allan E. Goodman, President and Chief Executive Officer of the Institute of International Education, USA. Global business will demand that future employees are familiar with societies beyond their own - and international student exchanges can help this happen. Goodman sketched a future 25 years from now in which there will be more students ready for college than have attended universities in previous world history. The institutions needed to meet such demand will be built not from bricks and mortar, but in cyberspace. As a result, the price of education will go down and become available for everyone, leading to a "revolution of mass education this century."