Broadcasting television programmes that instruct spiritually, intellectually, socially, physically or morally.
Both television and video are potent influences for communicating and changing attitudes. For example, television can be effective in introducing new ideas and techniques and in modifying the attitudes of the more conservative farmers. It could change people's thinking about the role of women in agriculture and illustrate ways they can supplement their earnings, Video can be much more project-specific and even more relevant to grassroots requirements. Some practitioners have found the video to be a means of helping local people to develop their own potential and implement their community's social and economic plans. They have used it to relate to issues' problems and responsibilities which are authentically their own.
The Indian Space Application Centre transmits TV programmes to 700 villages on behalf of the Anand Milk Producers, Union Ltd (AMUL). When the farmers bring their milk to the dairy centre they see news, an educational film and some entertainment.