Unconscious bias

An implicit bias or implicit stereotype is the pre-reflective attribution of particular qualities by an individual to a member of some social out group. Recent studies have determined that "implicit bias" towards those of the opposite gender may be even more influential than racial implicit bias. Implicit stereotypes are thought to be shaped by experience and based on learned associations between particular qualities and social categories, including race and/or gender. Individuals' perceptions and behaviors can be influenced by the implicit stereotypes they hold, even if they are sometimes unaware they hold such stereotypes. Implicit bias is an aspect of implicit social cognition: the phenomenon that perceptions, attitudes, and stereotypes can operate prior to conscious intention or endorsement. The existence of implicit bias is supported by a variety of scientific articles in psychological literature. Implicit stereotype was first defined by psychologists Mahzarin Banaji and Anthony Greenwald in 1995. Explicit stereotypes, by contrast, are consciously endorsed, intentional, and sometimes controllable thoughts and beliefs. Implicit biases, however, are thought to be the product of associations learned through past experiences. Implicit biases can be activated by the environment and operate prior to a person's intentional, conscious endorsement. Implicit bias can persist even when an individual rejects the bias explicitly.