Overtreament does not happen in a vacuum. The very industries that produce the treatments also create and supports the "awareness campaigns" that not only use fear to corral the population into screening, but also "pinkwash" away their true causes, i.e. breast cancer awareness month talks about needing a cure but not the causes right under our noses (i.e. carcinogens). Therefore, the more diagnoses that are generated, the more treatments will be "recommended," resulting in greater revenue and profit – an economic growth model that itself can only be described as a malignant process at least as violent, if not more, than the disease it is claiming to treat and manage.