Glamour is the emotional aspect of duality which deludes, deceives, and creates false values and wrong desires. It entails wishing for apparent necessities with concomitant worries, anxieties, and cares. The emotions are deluded into cravings which, on a worldwide scale, can be thought of as 'the sum total of human ignorance, fear, and greed'. It is the result of the negative emotional focus of humanity and can be dissipated by the clear, inclusive thinking of those in whom the soul principle is awakening. It is 'illumined thinking' which helps to dissipate glamour.