Limited market access due to the product differentiation of transnational corporations
Nature
Product differentiation is an obstacle to market entry in that potential suppliers must either engage in advertising, which would require large and long-term capital expenditure, or fix their selling prices below those of established suppliers, which would then not be sufficient to cover average costs. Transnationals are in a better position to overcome market entry barriers caused by product differentiation since the exploitation of advantages arising from specific know-how in this field is one of the main reasons for the internationalization of production.
Broader
Strategy
Value
SDG
Metadata
Database
World problems
Type
(E) Emanations of other problems
Biological classification
N/A
Subject
Content quality
Presentable
Language
English
1A4N
E2328
DOCID
11523280
D7NID
140675
Last update
Oct 4, 2020