Disrelated needs and promotion in marketing

Sales promotion has become a dominant force, relegating market research to providing necessary data. Producers rely on sales promotion to sell more of the same type of products to the same limited market regardless of need. For instance, huge amounts of advertising money is used to sell forty different kinds of soap.

1. Increased use of sales promotion is needed to sell more products to more people in direct relationship to need.

1. Uncoordinated expression of needs
2. Market indicators' exclusion of human requirements

1. Unrelated
2. Selfishness
3. Limitedness